Choosing the Right Domain Name for Your Business
These days, the challenges of running your own website have grown more complex. Aside from having to think up of a correct name, the process of having to decide on the domain extension for your url has grown more complex. Luckily, registering one’s domain name continues to be simple, so there’s only the domain extension difficulty that you have to deal with.
In selecting a domain name, it’s important to choose an extension to accompany it. This extension is what we usually recognize as the letters that come after the last dot on a url, ie, “.com”, “.net”, or “.org”. These three domain extensions, because of their popularity, are usually termed top-level domains (TLD). However, to better suit the various new purposes for which websites are now used, new TLDs have also gained popularity in the mainstream. Some examples of these new TLDs include “.jobs”, “.coop”, “.aero”, “.geo”, and “.tel”. While “.com” continues to be preferred, most of the domain names available to couple with the “.com” extension have long been used by other businesses who have had the benefit of time.
A popular example of a new TLD is “.pro”, usually used by websites for people in the professions, such as accountants, doctors, engineers, and lawyers. Other TLDs are, “.aero” for sites dealing with the air transport industry, “.biz” for e-business, “.coop” for cooperatives, “.mobi” for services dedicated to mobile services, “.info” for sites that offer information, “.us” for US-based organizations, “.travel” for travel websites, and “.post” for websites that offer postal and shipping services.
To get started, you can try going online and entering the domain name you want (with an extension) to check for its availability. Here, input all the variations of the domain name you want to see which ones are available. Websites like Network Solution or Register.com not only offer registration services for domains, but also allow you to enter your desired domain name and search under which TLD your desired domain name is available for registration.
When you’ve found a domain name that you like, don’t be afraid to register that name under multiple extension names. This is especially true if you want to protect the identity and originality of your domain name.
Tags: Domain Names
